QA HIGHER EDUCATION
Work Type
Lead Generation: PPC
QA Higher Education is a leading UK education provider, renowned for empowering students through transformative learning experiences. Partnering with prestigious universities, QA Higher Education drives innovation in education and prepares graduates for real-world success.
CHALLENGE
Traction Media was asked to create lead generation campaigns to provide warm leads of potential tertiary students interested in studying a variety of courses at educational institutions throughout the UK, including London Metropolitan University, Southhampton Solent University, Ulster University, and Northumbria University.
Interested students had to be from EU countries only and match eight specific criteria points set by the client, QA Higher Education.
Solution
Social Media Lead Generation
- Developed a new and unique dedicated brand to launch targeted social media advertising campaigns across Facebook and Instagram in seven EU countries.
- Created GDPR-compliant lead generation ads that captured students’ interest and guided them to complete a detailed online form with opt-in elements, ensuring full compliance.
- Focused on emotional engagement in ad copy and imagery, highlighting student aspirations and the client’s unique course benefits.
Lead Delivery
- Delivered leads exclusively tailored to the client’s specifications, containing eight pre-agreed data points, such as nationality, academic qualifications, course interest, and contact preferences, to maximise conversion potential.
- Ensured all leads were ‘very warm,’ thanks to high-quality data capture and immediate handoff to the client.
- Uploaded leads directly into the client’s CRM for seamless integration with their sales funnel.
Adaptability and Communication
- Conducted weekly business reviews to track lead performance, including metrics such as engagement rates and conversion to enrolment.
- Adapted campaigns based on real-time feedback, such as increasing ad spend in high-performing countries like Germany and Poland while refining targeting in underperforming markets.
RESULTS
Campaign Highlights:
- 2,400 high-quality leads generated over 12 months
- 13% conversion rate, leading to 312 new student enrolments
- £50 per lead, ensuring a cost-effective acquisition strategy
- £120,000 total ad spend, delivering strong ROI
Client ROI & Revenue Growth:
- £1,560,000 in tuition revenue generated from enrolled students
- 13:1 Return on Ad Spend (ROAS)—proving the effectiveness of our data-driven strategy
- £384.62 Cost Per Enrolled Student (CPE), maximising budget efficiency
