Yoummday
Client
yoummday
Work Type
Creative Services: Brand & Video Production
yoummday is a tech pioneer in the CX space, harnessing AI and human expertise to deliver scalable, flexible customer service solutions. With cutting-edge innovation, yoummday is transforming how businesses engage with their customers and leading the way in customer experience excellence.
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challenge
In the competitive B2B marketplace, capturing attention and staying memorable is a constant battle. Yoummday, a leading innovator in SaaS solutions for the customer experience (CX) industry, faced the challenge of differentiating its brand in a crowded marketplace.
The objective was clear: elevate brand awareness and engagement by creating content that not only resonates with B2B audiences but also breaks away from the often dry and technical approach seen in the industry.
Yoummday needed a fresh way to communicate its value proposition that would stand out, spark interest, and lead to measurable results. Traditional approaches felt flat, and the team saw an opportunity to use humour—typically rare in the B2B space—to connect on a more personal level with decision-makers.
APPROACH
Yoummday decided to break away from the conventional by producing a series of humorous brand videos. Humour, often seen as a risk in B2B, was used as a tool to make the brand more approachable and relatable. The videos were designed to resonate with the core audience of CX professionals, blending entertainment with messaging that highlighted Yoummday’s unique offerings.
The creative direction leaned into situational comedy and industry-specific humour that would appeal to professionals dealing with customer service and management challenges daily. Each video subtly communicated key brand messages while ensuring the content remained engaging and memorable.
By employing humour, Yoummday tapped into the emotional side of marketing, making complex SaaS solutions more accessible and showcasing the company’s human touch—a crucial factor in the B2B buying process. The light-hearted approach fostered connection and showcased the brand’s confidence in its offerings.
SOLUTION
In the competitive B2B marketplace, capturing attention and staying memorable is a constant battle. Yoummday, a leading innovator in SaaS solutions for the customer experience (CX) industry, faced the challenge of differentiating its brand in a crowded marketplace.
The objective was clear: elevate brand awareness and engagement by creating content that not only resonates with B2B audiences but also breaks away from the often dry and technical approach seen in the industry.
Yoummday needed a fresh way to communicate its value proposition that would stand out, spark interest, and lead to measurable results. Traditional approaches felt flat, and the team saw an opportunity to use humour—typically rare in the B2B space—to connect on a more personal level with decision-makers. Watch the brand videos below.
