Challenge
TractionMedia.co needed to create lead generation campaigns to provide warm leads of potential tertiary students interested in studying a variety of courses at educational institutions throughout the UK. Interested students had to be from EU countries only and match six specific criteria points set by the client.
Process
Preparation
Fact-finding into the client’s service offering, including benefits to students, and their established sales funnel.
Consultation to learn the objectives for lead generation activity and the metrics for success.
Discussion of the challenges and results in previous lead generation activity.
Collation of anonymised customer data to aid advertising campaign targeting.
Solution
Social Media Advertising Campaigns
TractionMedia.co created a purpose-built brand from which to launch social advertising campaigns across Facebook and Instagram in seven EU countries.
Lead generation advertisements gained the attention of interested students, who then completed an online form that included specific opt-in elements for GDPR compliance.
Lead Delivery
All leads generated were for the client’s specific needs and for their exclusive use only.
Leads contained eight pre-agreed data points for validity and more effective conversion rates.
Leads were uploaded directly to the client’s CRM.
Leads were considered ‘very warm’ thanks to the the quality and immediacy of the data captured.
Communication
Weekly business reviews allowed the client to update TractionMedia.co with their conversion results.
TractionMedia.co pivoted its campaigns accordingly to ensure optimal generation of leads.
Results
TractionMedia.co delivered 2,863 qualified leads of students wishing to study in the UK over the course of the nine-month campaign.
“We chose to work with TractionMedia.co over our previous supplier as their leads were bespoke – generated to our specifications and just for our use. Their leads had more data points and were pre-sorted. Leads rejected by us were always replaced free of charge. The price per lead was 50% cheaper than with any of our previous suppliers, but the quality was far superior.”
